Sony Turbo launch

Brand new male-skewing channel in Sony TV family

 

The channel was created for the Eastern European market and launched initially in Russia and Baltics, later adapted for LatAm market as well. It's a brutal, male-skewing channel with official tagline 'Entertainments With Attitude'.

 

The On Air package was made with Artillery studio (London), the creative tone of voice was made with Shandesign studio (Moscow). 

 

As a Marketing Manager I was responsible for putting together the brand book for internal and external usage, articulating the tone of voice, the brand values as well as for the consistent production and delivery of Off Air and Digital packages working closely with Measure Design studio and in-house designers and editors.