Re-branding of AXN Sci-Fi TV channel, the first SONY SCI-FI channel, Globally
The idea of re-branding AXN Sci-Fi channel under the name of SONY SCI-FI came from the necessity of forming a Sony TV family in Russia (with Sony Entertainment Television and Sony Turbo already on board), to meet the requirements of the emerging market and encourage the local cable partners.
The creative development was made with Creative Nuts company, a London based studio. They made amazing job with our On Air package basing on the shooting footage made in Berlin a year earlier.
As a Marketing Manager I was responsible for putting together the brand book for internal and external usage, articulating the tone of voice, the brand values as well as for the consistent production and delivery of Off Air and Digital packages working closely with Creative Nuts studio and in-house designers and editors.
The project was nominated on the European Promax Award in 2014.
Below is presented the main channel's ID and a sample of the special winter package.