AXN Spin channel launch
A new Polish TV channel for younger audience
The audience of AXN Spin is under 20, so the content, the On Air style, the tone of voice have been chosen accordingly. At this launch the key work was made in Digital environment: on the trendy websites and in social networks.
As a Marketing Manager I was responsible for putting together the brand book for internal and external usage, articulating the tone of voice, the brand values as well as for the consistent production and delivery of Off Air and Digital packages working closely with the creative studio in Poland and in-house designers and editors.